This morning as I was walking to the train station I passed a Chinese fast food place, one of those tacky souvenier shops, and then another Chinese fast food place--all within 3 blocks. The gift shop was named "Lucky Gift Hunting". I don't quite remember what the names of the fast food joints were but other similar spots came to mind--Best Chinese Food, Happy Family Chinese Restaurant, All Happy Restaurant--just to name a few. I started to think about how the owners actually came up with the names and then it hit me...
Search engines!
Search engines!
"I want to find a good luck gift."
SEARCH: luck, gift = Lucky Gift Hunting
"I want to go to the best Chinese place in the city."
SEARCH: best, Chinese = Best Chinese Food
"I'm in the mood for only moderately good Chinese."
SEARCH: not very good, Chinese = OK Chinese Food
"My family is going through some hard times, what will make everyone happy?"
SEARCH: happy, family = Happy Family Chinese Restaurant
"I want to meet new people, make some good friends."
SEARCH: good, friend = Good Friend Restaurant
It all makes sense now...it wasn't just a bunch of happy words thrown together. It was a carefully designed marketing scheme. Who knew?
4 comments:
So, say you just want some OK Chinese food. BOOM, there you go. OK Chinese Food.
Thats great!
LOL!!! Too funny!
Very fun!
Post a Comment